Own a Premium Mobile Bar Business.

Your Brand. Your Revenue. Zero Royalties.

Don Rocco builds turnkey, staffed mobile bar rental businesses for serious entrepreneurs. Custom branding, professional a, marketing support, and a protected territory that belongs to you alone.

A Staffed Rental Business, Not a Cash Bar.

Event hosts rent your fully branded mobile bar and your professional staff. They provide their own alcohol and hold any required license. You deliver, set up, serve, and collect your full rental and service fee. No alcohol sales. No inventory. No liquor license required.

1. A Client Books Your Bar

Planners and hosts reserve your staffed mobile bar for their wedding, corporate event, golf outing, or private party.

2. The Client Provides the Alcohol

They purchase all liquor, beer, and wine. You never buy, sell, or stock alcohol.

3. You Deliver, Set Up, and Serve

You bring the bar and your trained staff, who mix and serve throughout the event.

4. You Get Paid

You collect your full rental and service fee and keep 100% of it. No royalties. No commissions.

Everything You Need to Launch. Nothing You Have to Figure Out Alone.

The Don Rocco package is a complete business, not a piece of equipment. Every owner launches with:

Custom-Built Mobile Bar

A fully electric Piaggio Ape bar, professionally built, wrapped, and event-ready for indoor and outdoor venues.

Your Brand, Not Ours

Complete custom branding with your business name and logo on the bar and every graphic. You own it all outright.

Exclusive Protected Territory

One Don Rocco owner per market. Yours is locked the day you sign.

90 Days of 1-on-1 Coaching

Launch training, bar setup, drink service, staffing, and booking support from day one to your first events.

State Serving Certification Support

Full certification for you and your team, included at no extra cost.

Website, Booking Software, Contracts, and Pricing Guides

The operating system of the business, built for you.

Paid Lead Generation Campaign

Professional marketing support and a paid campaign to start filling your calendar.

Ongoing Support

Tools, updated marketing materials, and a team that answers.

Built Like a Franchise.

Owned Like Your Own Business.

Franchise systems give you structure but take royalties and control your brand. Building alone gives you control but no structure, no training, and no safety net.

Don Rocco gives you both sides of the deal: a proven launch system with training, marketing, and support behind you, and a business that is 100% yours. Your brand. Your revenue. Your market.

Zero royalties. Zero booking commissions. No one standing between you and your clients.

Real Owners. Real Launchesath

Don Rocco licensees are launching staffed mobile bar businesses in protected markets across the country. Here is what they say about the model, the support, and the launch.

“We're consistently booking events at $1,500 to $2,500. The staffed rental model is clean and very profitable.”

Kelly Johnson

Cheers on Wheels

“I thought this business model was too good to be true... but it isn't. It's a true turnkey setup with incredible support.”

Kim Vinyard

The Tin Tap Mobile Bar

Glad I chose this company when starting my mobile bar business!”

Rolando Pérez

Mila Bar

*Owner testimonial reflecting her individual experience. Individual results vary. No income is guaranteed.

The Event Math

Owners charge a rental and service fee for each staffed event. Current owner pricing runs $1,500 to $2,500+ per event depending on market, event size, and services. Here is what different booking paces look like as gross revenue:

Booking Pace	Example Event Fee	Annual Gross Revenue*	Profile
1 event per month	$1,500	$18,000	Weekend side business
2 events per month	$1,750	$42,000	Serious second income
4 events per month	$2,000	$96,000	Full launch pace

*Gross revenue example based on current owner event pricing of $1,500 to $2,500+ per staffed event. Figures are illustrations of gross revenue, not net profit. Individual results vary based on market, effort, and execution. No income is guaranteed.

Why Not Build It Yourself?

Fair question. Some people look at the bar and think they can source a Piaggio, build it out, and launch on their own. Here is what that path involves next to the Don Rocco package:

What You Need

Building It Yourself

With Don Rocco

The vehicle

Source overseas, then manage shipping, customs, and import risk alone

Custom-built, wrapped, and delivered

Bar build-out

Find a fabricator for the bar top, tap system, and chiller, then test and re-test

Professionally built and event-ready

Branding

Hire a designer, then a wrap shop

Full custom branding included

Serving certification

Research your state's requirements on your own

Certification support included for you and your team

Website and bookings

Pay thousands for a site, booking software, and contracts

Website, booking software, contracts, and pricing guides included

Marketing

Learn paid ads by trial and error

Paid lead generation campaign plus marketing support

Guidance

None

90 days of 1-on-1 coaching

Your market

Open competition, including with other DIY builders

Exclusive protected territory

One Owner Per Market. No Exceptions.

Every Don Rocco license includes an exclusive, protected territory. We license one owner per market, we do not sell competing licenses in your area, and we cannot reopen a territory once it is claimed.

Territories are limited and protected. Once a market is claimed, it is no longer available.

The Investment

The complete Don Rocco business package is $64,995 plus shipping. That includes the:

Custom-built bar
Your website and booking system
Paid marketing
Exclusive protected territory

Your branding
Training and certification support
90 days of 1-on-1 coaching

Financing is available for qualified buyers (620+ FICO), and a 50% down, 50% at shipping option is available for owners who prefer to stage the investment.

Priced out separately (vehicle import, fabrication, branding, website, software, certification, marketing, and coaching), the same launch costs well beyond the package price and takes far longer to reach your first booked event.

You are not buying a cart. You are buying a launched business.

Get the Free Investment Guide

The guide covers the full business model, everything included in the package, event pricing examples, financing options, and how owners launch in their first 90 days.

Don Rocco is a serious business opportunity with a five-figure investment. Full pricing and financing details are inside the guide.

🔒 Your information is secure and will never be shared.

Frequently Asked Questions

Find quick answers to our most common questions below.

Is This A Cash Bar?

No. This is not a cash bar.

Clients are responsible for providing their own alcohol. You provide the full mobile bar setup, all necessary bar equipment, mixers, garnishes, ice, glassware, and professional staffed drink service.

All business packages include full training and state serving certification for your team, so you can confidently and legally serve guests with peace of mind.

Do I Provide The Staffing?

Yes, you provide the professional staffed drink service as part of your mobile bar business.

Do I Need A Liquor License?

Typically no, as clients provide their own alcohol, meaning you are not selling liquor directly. However, it's advised to check local regulations.

Can I keep my current job while starting?

Absolutely. Many of our owners run this as a weekend or side business alongside their full-time jobs.

What vehicle do I need to tow the cart?

The mobile bar is lightweight and can be towed by most standard vehicles with a proper hitch setup.

Do I own the equipment outright?

Yes. Once purchased, you own the customized mobile bar and all included equipment 100%.

Do I need experience?

No prior experience is necessary. We provide comprehensive training, manuals, and 90 days of 1-on-1 coaching.

Is the mobile bar electric or gas powered?

The mobile bar systems operate on standard electric power, easily plugged into a regular outlet or powered by a quiet generator.

What makes this different from a franchise?

You own your business and your brand completely. There are no ongoing royalties, franchise fees, or restrictive agreements.

How does financing work?

We offer financing options for qualified buyers. Please contact us for more details on available plans.

Why not just build my own mobile bar?

Our package saves you significant time and costly trial-and-error. You get a professionally built, fully tested, and turn-key business ready to operate.

What happens after I purchase?

You'll immediately begin your 1-on-1 coaching program, receive your custom branding materials, and prepare for delivery of your fully equipped mobile bar.